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Convention and Visitors Bureaus:

Your CVB can expand its budget substantially with a well organized and planned barter
advertising program. Barter credits are provided by your area hotels and attractions in
return for advertising exposure and leads provided via the CVB's barter advertising program.
We have been closely involved in over 15 media campaigns amounting to several million dollars
in value added for our major CVB clients in Texas and Florida. For serious CVB inquiries, we
will provide access to one of our senior executives who can meet with you in your city in
order to review the prospects for such a campaign and to help prepare a preliminary plan
that you can sell to your members. This is a proven program that enables the average CVB to
either double or triple its advertising budget using our barter concepts. As most CVB's budgets
are funded via a bed tax, a well designed barter advertising program provides increased tourism
and consequently even larger bed tax money for subsequent year's budgets. |